Why We’re Totally Obsessed with Flodesk (And Why Your Wedding Business Will Be Too)
- Katie,
- 2 days ago
- 4 min read
If you're running a wedding business in 2025 and you haven’t got email marketing on your radar yet… it's time to change that.
Whether you’re a florist knee-deep in peonies, a celebrant crafting unforgettable ceremonies, a planner juggling ten timelines or a bridal MUA with a brush in one hand and your phone in the other—email marketing isn’t just “nice to have”… it’s essential.
And when it comes to email marketing platforms, there’s one that we keep shouting about from the rooftops. Say hello to Flodesk—our all-time fave and the perfect fit for creatives in the wedding world.
So, what is email marketing, and why should you care?
Email marketing is the process of collecting email addresses from potential clients (think: engaged couples who’ve stalked your Instagram and love your vibe) and sending them curated, value-packed content straight to their inbox.
Unlike social media—which is fab, but also run by unpredictable algorithms - email marketing gives you control. You’re not competing with memes, reels or the latest viral wedding dance. You land directly in their inbox and it's a great way to stay top of mind.
Why email marketing is THE move in 2025:
Email marketing delivers a $36 return for every $1 spent. Yes, really.
It converts 40x more than Facebook or Twitter (source: McKinsey).
Your email list = your own digital asset. No one can take it away from you.
People still check their emails more than socials - especially when wedding planning.
So, why Flodesk?
Launched in 2019 by two incredible female founders ( 👑), Flodesk was created with designers, creatives and visual thinkers in mind. Aka, people like YOU.
I’ve tried nearly every platform—Mailchimp, Convertkit, ActiveCampaign… and while they work, none of them feel quite right for the creative, style-led world of weddings.
Flodesk is different. Here’s why it has my whole heart—and why I tell every wedding business owner to check it out.
💥 3 Reasons Flodesk is the Email Marketing BFF You Didn’t Know You Needed
1. Pricing that doesn’t punish your growth
Growing your list and your business should be a celebration, not a reason to panic about monthly fees. With other platforms, as your subscribers grow, so do your costs. At one point, I was paying over £150/month just to send emails and it felt painful!
Flodesk doesn’t do that. You pay one flat monthly rate, whether you’ve got 1k or 100k subscribers. It’s completely free to try it out and then just $35/month (around £24), and here’s the best bit?🎉 You can get 50% off your first year using my affiliate link [INSERT LINK HERE] – that’s just $19/month or £14 to start building an empire.
2. It’s an actual dream to use (especially if you’re a visual thinker)
No clunky dashboards. No tech-headaches. Just a sleek, drag-and-drop interface that lets you design emails that look like they came from a high-end designer, without needing to touch a line of code or play around with restrictive designs.
From clean, modern layouts to wedding-ready elegance, Flodesk’s templates are stunning, easy to tweak and look great on both desktop and mobile (because, let’s face it, your clients are reading on their phones while dress shopping or on the train on their morning commute).
3. Integrates like a breeze
If you’ve ever tried connecting a Mailchimp form to a website and ended up screaming into the void - you're not alone. And don't even get me started with ActiveCampaign. With Flodesk, the forms are built in the platform itself, and you can embed them with just a simple copy-paste of code.
Whether your site is on Squarespace, WordPress, Wix, Showit or something else - Flodesk plays nice with all of them and it's super easy to integrate everything.
Why Flodesk is especially perfect for wedding businesses
The wedding industry is all about emotion, aesthetics, storytelling and trust. Your brand needs to shine visually and your messages need to feel personal and polished. Flodesk helps you do exactly that.
Imagine:
Sending a beautiful welcome sequence to newly engaged couples
Sharing dreamy galleries from recent weddings to inspire your audience
Promoting seasonal offers, tips, and last-minute availability like a pro
Nurturing leads who are thinking about working with you but not quite ready yet
It’s like having a stylish, automated assistant working behind the scenes to keep your business top of mind—even while you’re off styling an arch or hosting a client call.
Want to see what it’s all about?
If you’ve been putting off email marketing because it felt overwhelming, techy or just not “you” - it’s time to flip the script.
Flodesk has made email marketing fun again. It’s affordable, intuitive, beautiful and built for businesses like yours.
We’re not just throwing Flodesk into the mix because it’s trendy - we use it daily in our own wedding business, and it’s genuinely transformed how we connect with our audience. From elegant templates that fit the aesthetic of the wedding industry to powerful automations that save us hours each week, Flodesk helps us show up professionally and consistently (without the tech headaches). And yes, some of the links in this post are affiliate links, which means we might earn a small commission if you choose to sign up, at no extra cost to you. But we only ever recommend tools we truly use and love. Pinky promise.
Recap – Here’s Why We Love Flodesk:
💸 Flat pricing that stays the same as you grow
🎨 Stunning templates that are super easy to customise
🌐 Easy-peasy website integrations
📈 Proven to convert and grow your business
💖 Made by creatives, for creatives
Whether you’re sending booking info, love stories or availability reminders, Flodesk will help you connect with your couples in a way that feels like you.
You in? Thought so.
Let’s be real—you’ve got enough on your plate already. Flodesk gives you the tools, templates and tech you need to actually get your email marketing up and running (without the migraine).
Go ahead. Play around with it. Try a few templates. Send your first sequence.
Then come back and tell me you don’t love it as much as I do 😉
“This post contains affiliate links, which means we may earn a small commission—at no extra cost to you. We only ever recommend tools we genuinely use and love.”