As a business owner it's important for the success and longevity of your business to keep on top of and adjust to the ever-changing marketing landscape. One part of marketing your business that has been fairly consistent and without too much change is blogging. Something we get asked by wedding professionals is "Does my website need a blog?"
and the answer is "YES!"
Here are my top reasons why your wedding business needs a blog
1. Keep Your Audience Engaged and Share Helpful Content
Promoting your services and goods is not easy, especially in a highly competitive business climate and one in which millennials are switched off at being sold to. This is where a blog comes in handy. It helps you to keeps your audience interested in your products and brand and gives you the opportunity to showcase your personality and passion for what you do.
Your website is likely to be full of information about your product or services but your blog allows to elaborate and showcase why you are different from your competitors. Millennials are making more personal connections to the businesses they wish to support and want to know that their money is going to companies and businesses that hold similar values to their own. People buy from people. They want the chance to get to know you and your brand ahead of having you turn up at their wedding to do a job. Use your blog to forge connections and explain clearly how you can positively impact their wedding .
2. Attract New Prospects and Leads
Blogging and posting relevant content is one of the most essential components in your marketing strategy to attract traffic to your website......and it's free. With the help of SEO keywords, good titles and content, blog posts can become a great way to gain visibility for your business. In addition, every new blog post you create gives your website an additional page, which gives Google and other search engines,a reason to crawl over your site and index the new content. Blogging also gives you the opportunity to improve your Google ranking with the use of keywords. Using words and phrases that your target market is searching for will help your website be more discoverable. If you are a location based business, use keywords including your location to ensure your content is reaching those most likely to book. If you are a wedding band based in Surrey there's no point your website ranking in Ireland - unless you are willing to travel. Blog post are the best way to naturally include keywords into your site.
3. Build Your Brand
Nothing beats a good business reputation. Blogging helps with this as you are able to share your expertise and insights into your business and industry in a natural way. You are able to use your blog to share your thoughts on a particular topic and then share this with your email marketing list, on social media and with others in the industry who would be interested to hear your views too. Blogging in this way sets you up as an expert in your field and a thought-leader within your industry. Over time others will ask to collaborate with you an; your website will become the place for couples to go when they want high quality, helpful information.
4. Create Trust With Your Audience
Articles that are well written and contain helpful information and encourage discussion increase confidence in a business and brand. People trust written word and in order for people to buy from you or book your services, they need to have an element of trust in your business. It is very rare that a client signs with you the first instance they discover your business for the first time. Building trust takes time. Use your blog to showcase past weddings, write about others who have trusted you with the biggest day of their lives, share practical tips and advice that your target audience will be interested in. This content sets you up as an expert and people tend to trust experts. Consistently producing relatable, relevant and helpful content then allows you to keep and build upon that trust once you've earned it.
Sharing your expertise and thoughts shouldn't be reserved for your own website, you should also write content for other suppliers with similar audiences and with bigger scope such as wedding bloggers. This is a great way to be seen by new couples. Share your planning expertise, submit a recent, beautiful styled shoot or past wedding. You'll then also be able to share on your own website that you were "featured by........' further building trust with your potential client and removing barriers to booking.
5. To Advertise Your Products and Services
Blogging gives you the opportunity to show your products and services at real weddings and also gives you an opportunity to talk about them in depth. 80% of marketers don't respond well to 'buy me, buy me' content. Find ways to talk about interesting elements of your product - share a transformation, explain the benefit of what you do from the point of view of your couple, show pictures and images of your items or service being used in weddings. This kind of content resonates with buyers much more than outdated, traditional methods of selling. In addition if you are providing inspiring content then it may just get shared, further increasing your brand visibility to and getting you in front of more potential customers.
If you are struggling to blog for your wedding business or to create great marketing content, try out our marketing solution for wedding business owners.
Each month the wedding business owners inside receive 5 great articles you can repurpose for blogs, email marketing, website content and more.
You'll also get 50 engaging social media posts plus captions which set you up as the expert, get your business visible and are huge engagement drivers, 15 story templates designed to increase engagement and interactivity with your brand, 1 lead magnet for building your email list up (we can teach you how to do this too inside the members area) and 1 carousel too.
Imagine being able to 10 x your social media engagement and website traffic and say goodbye to the stress of creating content plus having more time to do what you love.
Places are extremely limited but to take one of our spots sign up below.